Seen this new paper yet?

[Moderator]

Has anyone seen the new 'Bloke's Own Paper' that's been put out by the Samaritans yet? They are hoping to reach stressed and depressed young men who are having a rough time over the Christmas period.

More details and a link to an online copy here: http://www.thesite.org/health/headstate/blokes_own_crisis.html

It looks like a good idea, but will it work?